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Issues in Advertising: The Economics of Persuasion.

Tuerck, David G.

Washington, D. C. American Enterprise Institute for Public Policy Research, 1978. First Edition. Paperback. Octavo (8vo). Very good+ condition. Item #009792
ISBN: 0844721263

[x], 284 pages of text. Paperback binding slightly browned on the spine, with minimal shelfwear. The text is clean and unmarked. First edition.

Price: $50.00