Item #011026 THE SCIENCE OF ADVERTISING. The Force of Advertising as a Business Influence, its Place in the National Development, and the Public Result of its Practical Operation. Edwin Balmer, Thomas Balmer.
THE SCIENCE OF ADVERTISING. The Force of Advertising as a Business Influence, its Place in the National Development, and the Public Result of its Practical Operation.

THE SCIENCE OF ADVERTISING. The Force of Advertising as a Business Influence, its Place in the National Development, and the Public Result of its Practical Operation.

Chicago, IL: Wallace Press, 1909. First Edition. Hardcover. 12mo - over 6¾" - 7¾" tall. Good- condition. Item #011026

[iv], 64 pages of text. Blue cloth spine with paper-covered boards: hardcover binding is heavily worn, with extensive browning and moderate staining. Previous owner's writing on front cover (one word) and profusely on endpapers. Text remains clean, though the paper is moderately age-toned. Inner front hinge is weakened. Possibly published in serial format in "System Magazine" in 1908, this appears to be the first edition in book form.

Price: $95.00

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