Item #011480 ADVERTISING CAMPAIGNS. A Guide for Agencies and Advertisers. Irvin Graham.

ADVERTISING CAMPAIGNS. A Guide for Agencies and Advertisers.

New York: Harper & Brothers, 1951. First Edition. Hardcover. Octavo (8vo). Very good condition / Good+ condition (DJ). Item #011480

xii, 324 pages of text including an index. Hardcover binding with minor shelfwear and slight rolling to spine. Unclipped dustjacket with large chip to top of spine, affecting the edge of the "G" in the author's name, with numerous small tears and creases; protected in archival mylar. Illustrated by 53 black & white photographs. The Introduction and the first nine pages with minor pencil underlining and marginalia.

Price: $50.00

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