THE HUMAN EQUATION IN MARKETING RESEARCH. Signed by Dietz Leonhard.
New York: American Management Association, Inc., 1967. First Edition. Hardcover. Octavo (8vo). Very good+ condition / Very good condition (DJ). Item #014491
176 pages of text including an index. Hardcover binding with minimal shelfwear. Unclipped dustjacket is sunned on the spine and extremities, with minor to moderate rubbing and a few small tears and creases; protected in archival mylar. Signed and inscribed by the author on the front endpaper "To...in appreciate of old friendship [signed] Dietz December 1967." Previous owner's stamp (inscribee) neatly on the front endpaper. Pages 70-71 with minor browning from an old newsprint bookmark; otherwise the text is clean and unmarked.
Price: $15.00