THE SCIENCE OF ADVERTISING. The Force of Advertising as a Business Influence, its Place in the National Development, and the Public Result of its Practical Operation.
Chicago, IL: Wallace Press, 1909. First Edition. Hardcover. 12mo - over 6¾" - 7¾" tall. [iv], 64 pages of text. Blue cloth spine with paper-covered boards: hardcover binding is heavily worn, with extensive browning and moderate staining. Previous owner's writing on front cover (one word) and profusely on endpapers. Text..... More